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Posts Tagged ‘thought leadership’
How Reviews Impact Conversion Rates: A Guide for 2022
By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…
Read More7 Ways to Use Templates for Review Responses
Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion when shoppers interact with ratings and reviews on “best-in-class” sites — as well as a 159% lift in revenue per visitor. But responding to reviews…
Read MoreThe Complete Guide to Salesforce Language Translation
Offering great products is important — that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% of consumers indicate that the experience a company provides is just as important as its products or services. It’s essential to focus on consistently delivering…
Read MoreThe Brand’s Guide to Managing Product Questions and Answers
By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s State of Commerce Report, eCommerce revenue increased 75% year over year in the second quarter of 2020 and 55% in the third quarter. And per…
Read MoreThe Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read MoreFrom Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
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