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State of Business Translation 2022
Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher. Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
10 Examples of Conversational Commerce in Action
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces
These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales. Of course, each brand’s mix of sales channels looks different. But it might include…