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The Real ROI of Conversational Commerce
Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…
Why Conversational Commerce is a Winning Strategy for Reaching Shoppers Across Generations
Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another. Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce. Read on as we take a closer look at each generation – and explore…
Salesforce Guide to Instagram
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…