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Social Commerce, Messaging, and AI: Why US Retailers Can’t Afford to Sit This Out in 2026

By Jennifer Jessup | January 14, 2026

A practical guide to the channels, tools, and strategies reshaping how American brands sell For years, conversational commerce felt like someone else’s problem. A strategy for brands in Southeast Asia or Latin America. Something that worked on WhatsApp in Brazil but didn’t translate to the American market. That’s no longer a defensible position. US social…

The Travel and Hospitality Brand’s Guide to Omnichannel Experiences in Salesforce

By Jennifer Jessup | January 7, 2026

Travel Demand Is Resilient. Customer Expectations Are Not. The global travel market reached $1.67 trillion in gross bookings in 2025, extending its recovery well beyond pre-pandemic benchmarks. Online travel bookings alone surpassed $1 trillion. In the U.S., 71% of Americans have budgeted for travel in 2026, with more than half planning three or more trips…

7 Reasons Your Mobile Employees Need Digital Engagement Tools in 2026

By Jennifer Jessup | December 31, 2025

AI-powered messaging, real-time collaboration, and always-on customer connections—why the stakes have never been higher for teams on the go. Toll-free numbers were once the default way for consumers to connect with brands. That era is over. Today, live chat is the preferred support channel for 41% of consumers, outpacing phone (32%) and email (23%). Among…