Transform Your Customer Care Team From a Cost Center to a Profit Center

Customer Care Into a Profit Center

Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…

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Manage Google Business Profile Questions in Salesforce

Manage-Google-Business-Profile-Questionss

With the rise in online shopping, having your business accessible on the internet is integral. Most clients will only shop from you if they can locate your shop on Google and read the reviews. Therefore, you have to optimize your business profile across channels to get the most out of it. That, of course, includes…

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6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces

These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales.  Of course, each brand’s mix of sales channels looks different. But it might include…

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How (and Why) to Adopt Multilingual Customer Engagement

multilingual customer engagement

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

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How 1440 Makes Translation Easy for Salesforce Customers

Easy Salesforce Machine Translation

Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…

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8 Benefits of Customer Service Outsourcing

customer-service-outsourcing-benefits

Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays off. According to Salesforce’s State of the Connected Consumer report, 71% of consumers have made a purchase decision based on the quality of customer service…

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Introducing Translation Studio: Break Down Language Barriers Without Leaving Salesforce

Introducing Translation Studio for Salesforce

Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer service standards for more than half (58%) of consumers. When companies hit the mark, they’re rewarded. Salesforce found that 71% of consumers say they’ve made…

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Customer Service vs. Customer Experience: What’s the Difference?

customer service vs customer experience

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…

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4 Key Customer Experience Trends for 2021

Customer Experience Trends 2021

Customer-centric brands can leverage these four CX trends to deliver great experiences in the year ahead. At the start of the COVID-19 pandemic, companies scrambled to adapt to what we thought were temporary changes in consumer behavior. For example, retailers rushed to make curbside pickup available to keep contact to a minimum—while still maintaining sales.…

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