eCommerce

Why the Smartest Brands Are Responding to Instagram DMs Inside Salesforce in 2025

How BYOC + Agentforce unlock scalable, multilingual engagement—without leaving Service Cloud In 2025, Instagram DMs aren’t just a social inbox—they’re one of the fastest-growing service and commerce channels for global brands. But handling them outside your CRM? That’s a thing of the past. As a Salesforce-native ISV, we believe customer messaging—especially Instagram DMs—belongs inside Salesforce…

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Connected Conversations, Frictionless Journeys: How Modern Brands Are Winning in 2025

In today’s digital economy, customer journeys are no longer linear—or even predictable. A customer might search for store hours on Google, discover a product through an Instagram DM, leave a review on a retailer’s website, and contact support via WhatsApp—all in a single day. This is the new reality of customer engagement in 2025: cross-platform,…

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1440’s Guide to Future-Ready Contact Centers

Insights from Salesforce’s “State of Service” and Gartner’s 2024 CCaaS Magic Quadrant As technology continues to evolve, contact centers are undergoing a profound transformation. Insights from Gartner’s 2024 Magic Quadrant for Contact Center as a Service (CCaaS) and Salesforce’s latest State of Service report highlight the ongoing transition from on-premises systems to cloud-based contact centers….

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The Real ROI of Conversational Commerce

Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…

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Conversational Commerce for Sales

How Conversational Commerce Empowers Brands to Drive Customer Acquisition and Retention

We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…

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Digital Transformation for Brands

Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…

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Instagram for Salesforce

Salesforce Guide to Instagram

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

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Using Messaging to Re-engage Abandoned Carts

Ideally, every shopper who landed on your ecommerce site would find something that perfectly fit their needs, add it to their cart, and complete the transaction. But that’s just not realistic.  If cart abandonment is a challenge for your brand, you’re not alone. It’s an extremely common problem across all brands and industries.  But that…

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The Converting Power Behind Buy With Prime: What Your Brand Needs to Know

Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…

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