eCommerce

Introducing Translation Studio for Salesforce

Introducing Translation Studio: Break Down Language Barriers Without Leaving Salesforce

Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer service standards for more than half (58%) of consumers. When companies hit the mark, they’re rewarded. Salesforce found that 71% of consumers say they’ve made…

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Amazon Sweden

A Look Back at Amazon’s First Month in Sweden

And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…

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UGC-Holiday-Season-Engagement

5 Ways to Leverage UGC to Engage Holiday Shoppers

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping season is already well underway. According to a survey from Digital Commerce 360 and Bizrate Insights, 70% of consumers plan to start their holiday shopping before…

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holiday-2020-customer-experience

Maintaining Connection when Consumers Want a “Contactless” Holiday

At the Intersection of Maximum Connection and Minimal Contact It’s 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at a point where consumer connection matters more than ever. Customer Experience tops the list of what retailers strive for each day. In fact, the Qualtrics…

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ugc and holiday returns

7 Ways to Leverage Reviews and Q&A to Reduce Product Returns

Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% of in-store purchases. And it seems the problem is only getting bigger. In light of the COVID-19 pandemic, more consumers are shopping online. As a…

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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…

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Customer Feedback Business Results

5 Ways Winning Brands Tap into Customer Feedback to Boost Business Results

Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually asking for input. Of course, there are many ways a shopper can share their feedback on products, brands and experiences. But increasingly, consumers provide input…

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COVID Impact eCommerce

4 Ways COVID-19 is Impacting eCommerce

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing measures intended to “flatten the curve” have become our new normal. The pandemic has disrupted nearly every aspect of life — and will continue to…

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Brand engagement is important to customer loyalty

5 Ways to Engage with Shoppers in the Age of COVID-19

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many of us feeling anxious and scared. Plus, stay-at-home orders and social distancing measures, though necessary, have resulted in widespread feelings of loneliness and isolation. It’s…

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