messaging studio

Beyond Entertainment: The Business Value of TikTok and TikTok Shop 

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

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Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.

Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…

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Conversational Commerce Throughout Customer Journey

Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey

How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey  In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal.  That’s…

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Popular-Messaging-Channels

Omnichannel Guide: A Holistic Look at the Most Popular Messaging Channels

In the past, a person would pick up the phone when they needed to get in touch with a family member or friend. But these days, they’re more likely to turn to messaging services and apps like texting, WhatsApp or Facebook Messenger to stay in touch. In fact, in 2021, the number of people using…

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