salesforce
How Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
By Faith Hinz |
Reading Time: 7 minutes
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…
Salesforce Digital Engagement and 1440 Empower In-Store Associates with Mobile Experiences (7 Examples)
By Faith Hinz |
Reading Time: 5 minutes
If you’re a brand with brick-and-mortar locations, your in-store associates are one of your most valuable assets. These folks are experts on the ins and outs of your products and services. And they’re on the front line day in and day out – providing trusted advice, recommendations, and service to your customers. It’s critical to…
Conversational Commerce: Connecting Brands to Consumers Throughout the Purchase Journey
By Faith Hinz |
Reading Time: 7 minutes
How conversational commerce can empower your brand to break through the noise and connect with mobile-first consumers throughout the purchase journey In the recent past, a couple of brands have dominated any given product or service category. Consumers shopping for soda chose Pepsi or Coke. Those shopping for makeup would pick CoverGirl or L’Oréal. That’s…
Unlocking the Power of Conversational Commerce for Salesforce: Tips, Strategies, and Tools
By Faith Hinz |
Reading Time: 7 minutes
Oftentimes, the word “eCommerce” conjures up images of a shopper browsing a website, adding an item (or items) to their cart, and then completing the checkout process. But the reality is, there are plenty of new, innovative ways of purchasing products online – including social commerce, conversational commerce, and augmented reality – just to name…
Integrating WhatsApp with Salesforce? You’ll Need Translation Capabilities
By 1440, Inc. |
Reading Time: 3 minutes
At Dreamforce 2022, Salesforce announced a new partnership with Meta’s WhatsApp. This means that companies leveraging Salesforce are able to communicate with their customers via WhatsApp’s proprietary messaging system. The partnership is poised to make business communication via Salesforce easier, and better than ever. But it also means that businesses need a translation service so…
Reddit + Salesforce: Respond to Reddit Comments in Salesforce With Reputation Studio
By 1440, Inc. |
Reading Time: 3 minutes
Reputation Studio by 1440 Now Supports Reddit 1440 is committed to providing digital continuity and efficiency to its customers. Our aim is to make it easy for companies to use a single hub to communicate with customers throughout their journey, instead of wasting time on different platforms. To this aim, our four products span Commerce,…
Highlights From Dreamforce 2022
By Jon Jessup |
Reading Time: 6 minutes
During the height of the pandemic, a lot of our favorite things were put on hold. Vacations. Gatherings with family and friends. And our favorite in-person industry events like Dreamforce. Sure, Dreamforce, one of the largest (and arguably the best) tech conferences in the world never really went away. In the past couple of years,…
Introducing Shipping Studio by 1440: The Salesforce Shipping Solution You’ve Been Looking For
By Faith Hinz |
Reading Time: 5 minutes
Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services. Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…
5 Things Every Salesforce System Integrator Needs to Know About Business Translation
By 1440, Inc. |
Reading Time: 6 minutes
These days, many of the best, most highly regarded brands depend on the Salesforce platform to run their businesses. There, they manage all aspects of the customer lifecycle – from marketing to sales to service – and everything in between. Salesforce understands that businesses aren’t one-size-fits-all. And one of the beauties of the platform is…
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