Anatomy of a Helpful Review

Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to visit — and everything in between. In fact, a survey from PowerReviews found that 94% of consumers always or regularly consult reviews when shopping online.…

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ugc-digital-shelf-optimization

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…

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Things You Didn't Know Amazon Q&A

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person — and even try them on. And if she has a question standing in the way of her purchase, she can ask the nearest sales associate for help. Now imagine that same customer…

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