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Salesforce Research - Connected Customers 2024

New Salesforce Research Reveals the Key to Revenue Growth in 2024

By Faith Hinz | October 19, 2023

Historically, there were a few major brands that dominated any given product or service category. If you were in the market for a washing machine, you’d choose between Maytag and Whirlpool. If you needed an oil change, you had your pick of Jiffy Lube or Midas. Those days are long gone. Today, consumers have a…

Dreamforce-2023-Takeaways

Reflections on Dreamforce 2023: Omni-Channel is No Longer Optional

By Faith Hinz | October 17, 2023

It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time.  1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…

Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.

By Faith Hinz | October 9, 2023

Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…