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Chat Apps Changing CRM

Retail Trends: How Chat Apps Are Changing CRM

By Jon Jessup | July 13, 2021

Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a day to connect with friends, family, and increasingly brands. Customer-centric service requires that you join your customers in all their favorite chat apps, and that…

ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

By Faith Hinz | July 8, 2021

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…

customer-service-outsourcing-benefits

8 Benefits of Customer Service Outsourcing

By Faith Hinz | June 22, 2021

Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays off. According to Salesforce’s State of the Connected Consumer report, 71% of consumers have made a purchase decision based on the quality of customer service…