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Bridging the Gaps to Deliver a Better D2C eCommerce Experience
For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities. At the onset of the pandemic, many consumers limited…
The Top Challenges of B2C Brands – and How Amazon’s Buy with Prime Can Help Tackle Them
It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…
The Direct-to-Consumer Brand’s Guide to Holiday 2022
Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it. What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…