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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

By Faith Hinz | October 7, 2020

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the 2020 holiday season is just around the corner. In fact, many consumers are already in holiday shopping mode. Our friends at PowerReviews surveyed more than 5,000 consumers in August…

Impact of Negative Business Reviews

The Real Impact of Negative Business Reviews and 5 Ways to Come Out on Top

By Faith Hinz | September 30, 2020

Your customers’ satisfaction is at the heart of everything you do. So when someone writes a negative business review for your products or services — or even an experience they had with your brand — it stings. Negative reviews can hurt your business. But how much of an impact do they have? The good news…

AmazonBasics Safety Allgeations

AmazonBasics and How Customer Feedback Can Be an Early Warning Sign of Safety Hazards

By Jennifer Jessup | September 16, 2020

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with other brands. Amazon launched its first private label brand, “AmazonBasics” in 2009. Today, they have more than 200 private label brands in a variety of…