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How AI-Powered Messaging Drives Customer Happiness (and Converts Holiday Shoppers Into Loyal Customers)
AI-powered messaging isn’t a novelty anymore—it’s infrastructure. According to Salesforce’s 2025 holiday data, AI and agents drove 20% of all global retail sales during the holiday season, influencing $262 billion in revenue. Adobe Analytics reported that traffic from generative AI platforms to retail sites surged 693% year over year during the same period. And shoppers…
The State of Customer Reviews in 2026
How AI, platform fragmentation, and rising consumer expectations are reshaping your ratings and reviews strategy If your brand has a ratings and reviews strategy, you’re not alone. Most do. But the landscape has shifted so significantly over the past two years that what worked in 2023 feels outdated today. Consumers are reading more reviews, across…
DTC eCommerce in 2026: Bridging the Gaps with AI
How DTC Brands on Salesforce Can Break Down Silos—and Let AI Do the Heavy Lifting The direct-to-consumer channel is no longer an experiment. It’s a core revenue stream. U.S. DTC ecommerce is approaching $240 billion—roughly 19% of all retail ecommerce—and 82% of supply chain executives project consistent 10–25% growth ahead. The global DTC market is…