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Build or Buy? What to Consider When Investing in AI Translation
Modern customers expect to engage with brands in their own language. Whether browsing a knowledge base, reading product reviews, or messaging a service team, language access is now a core part of the customer experience. According to Salesforce’s State of the Connected Customer, 88% of consumers say the experience a company provides is as important…
How Consumers Use TikTok Throughout the Purchase Journey – and How Brands Can Start Managing it More Effectively
A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next. Today, one of those key factors is social media. In fact, as…
How to Use Agentic AI to Transform Your Business Messaging Strategy
A practical guide to deploying AI agents across messaging channels in 2026 AI is no longer the emerging technology everyone is watching from the sidelines. It’s the operational backbone of how modern brands communicate with customers. In 2024, generative AI tools helped teams draft faster replies and summarize conversations. That was useful. But in 2026,…