Chat & Messaging
Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages
By Faith Hinz |
Reading Time: 8 minutes
Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…
10 Examples of Conversational Commerce in Action
By Faith Hinz |
Reading Time: 8 minutes
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
6 Ways Brands Can Provide Stellar Customer Service Across Marketplaces
By Jennifer Jessup |
Reading Time: 8 minutes
These days, the vast majority of brands sell through a number of different channels. Taking a multichannel approach to sales ensures these brands can get their products in front of more customers in more places, and in doing so, maximize sales. Of course, each brand’s mix of sales channels looks different. But it might include…
How (and Why) to Adopt Multilingual Customer Engagement
By Faith Hinz |
Reading Time: 5 minutes
You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…
How 1440 Makes Translation Easy for Salesforce Customers
By Faith Hinz |
Reading Time: 6 minutes
Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…
Top 8 Reasons to Start Using Google’s Business Messages
By Faith Hinz |
Reading Time: 8 minutes
Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers communicated with brands and got pre- and post-sale service. But that’s no longer the case. Today, consumers seek out service via a variety of different…
A Business Guide to Multilingual Bots
By Faith Hinz |
Reading Time: 6 minutes
In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…
1440 Wins its Third AppExchange Demo Jam [Video]
By Jennifer Jessup |
Reading Time: < 1 minute
In case you missed it, 1440 won the September 2021 Sales App Demo Jam! Watch it here, and be sure to check out what host Jeff Grosse called “the best acceptance speech we’ve had on a Demo Jam yet”. We were in great company with other apps StoreConnect, LeanData, Troops and Fenergo. Much love to…
Retail Trends: How Chat Apps Are Changing CRM
By Jon Jessup |
Reading Time: 4 minutes
Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a day to connect with friends, family, and increasingly brands. Customer-centric service requires that you join your customers in all their favorite chat apps, and that…