Translation

How the right data, AI agents, and people empower brands to deliver seamless, personalized experiences across every channel An Omnichannel Strategy Is Table Stakes For years, “omnichannel” was retail’s favorite buzzword—an aspirational idea that most brands endorsed in principle but struggled to execute. That gap between intent and execution has not closed. According to recent…

Most brands today understand the importance of customer experience. Salesforce’s latest State of the AI Connected Customer report, based on surveys of more than 16,500 consumers and business buyers, confirms that 84% of customers say the experience a company provides is as important as its products or services. That number has been climbing steadily for…

And why social commerce is making it urgent Something interesting happened last year. Agentforce went from pilot-phase curiosity to the fastest-growing organic product in Salesforce’s history. By Q3 FY2026, the platform had reached 18,500 customers, with over 9,500 on paid plans. Agentforce ARR hit $540 million—a 330% year-over-year increase. Customers in production grew 70% quarter-over-quarter….

In the wake of generative AI’s rapid evolution, real-time translation has become a mission-critical capability—not just for global brands, but for any enterprise striving to deliver connected, consistent, and inclusive customer experiences. In 2025, machine translation is no longer just a nice-to-have; it’s a core enabler of multilingual service, revenue expansion, and workforce efficiency. According…

You might have a loyal customer base that loves your products. But today’s consumers value experiences as much as they do products. In fact, Salesforce research found that 80% of consumers say that the experiences a brand offers are just as important as its products. And a single bad experience can be enough to scare…

In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts eCommerce will grow 16.1% this year – reaching $1.06 trillion. Clearly, consumers are embracing the convenience and safety of online shopping. And when those consumers…

Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…

These days, the vast majority of consumers with smartphones have at least one messaging app. Increasingly, they’re using these apps to connect with brands – whenever and wherever a need arises. In fact, 66% of online adults say messaging is their preferred way of communicating with a business. That number is even higher – 72%…

There are roughly 7,000 languages spoken across the globe. So if you’re a global business, you’re bound to be faced with language barriers – both internally and when engaging with customers.  Even if you’re NOT a global business, you’re sure to encounter plenty of customers who speak a language that’s different from yours. According to…