messaging channels

How the right data, AI agents, and people empower brands to deliver seamless, personalized experiences across every channel An Omnichannel Strategy Is Table Stakes For years, “omnichannel” was retail’s favorite buzzword—an aspirational idea that most brands endorsed in principle but struggled to execute. That gap between intent and execution has not closed. According to recent…

Business messaging has crossed a threshold. In 2025, it’s no longer a support channel that sits alongside your marketing—it is the marketing. With U.S. social commerce sales projected to surpass $100 billion this year and click-to-message ad revenue on Meta growing more than 50% year-over-year, the conversation between brand and customer has become the conversion…

Most brands today understand the importance of customer experience. Salesforce’s latest State of the AI Connected Customer report, based on surveys of more than 16,500 consumers and business buyers, confirms that 84% of customers say the experience a company provides is as important as its products or services. That number has been climbing steadily for…

And why social commerce is making it urgent Something interesting happened last year. Agentforce went from pilot-phase curiosity to the fastest-growing organic product in Salesforce’s history. By Q3 FY2026, the platform had reached 18,500 customers, with over 9,500 on paid plans. Agentforce ARR hit $540 million—a 330% year-over-year increase. Customers in production grew 70% quarter-over-quarter….

In the early days of Instagram, the platform was primarily used as a way for individuals to share photos and videos. Today, it plays an important role in the purchase journey of many consumers. In fact, 72% of Instagram users have made a purchase decision based on something they saw on the platform. Of course,…

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…