1440 Partnerships Digital 360

Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and want to interact with them. eCommerce is Growing – with no Signs of Slowing In the midst of the ongoing pandemic, eCommerce sales experienced unprecedented…

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CPG Management Rules

The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…

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Benefits of Live Chat for Business

Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…

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Last Minute Prep for Prime Day 2021

Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than usual. So if you’re a brand that sells on Amazon, it’s time to focus on what you can do to make this year’s event a…

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customer service vs customer experience

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…

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Online Reviews Impact on Brick Mortar Sales

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…

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