10 Examples of Conversational Commerce in Action

conversational commerce examples

Engaging in authentic conversations has always been an effective way to sell across all industries.  Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…

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How Reviews Impact Conversion Rates: A Guide for 2022

By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…

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10 Rules of CPG Management in the Digital Age

CPG Management Rules

The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…

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22 Real-Life Examples of Helpful Answers to Customer Q&A

Helpful Answers to Customer Q&A

Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of course, if a consumer is shopping in-store and has an unanswered question, they can find the nearest sales associate to get an answer. But online…

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The 10 Top Benefits of Live Chat for Businesses

Benefits of Live Chat for Business

Providing great service is essential to winning new customers — and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions based on their customer service experiences. And 91% indicate that a positive customer service experience improves the likelihood of a repeat purchase. But the channels…

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Questions to Ask When Choosing a Business Language Translation Software

Business Language Translation Software Discussion

The success (or failure) of a global business largely depends on its ability to effectively communicate in any language — both internally and externally. Brands that can communicate with customers across the globe are better equipped to win business and foster loyalty. A report from CSA Research found that 76% of consumers prefer to find…

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6 Things You Might Not Know About Customer Q&As

Things You Didn't Know Amazon Q&A

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person — and even try them on. And if she has a question standing in the way of her purchase, she can ask the nearest sales associate for help. Now imagine that same customer…

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11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

40 examples reviews in ads marketing

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…

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