Posts Tagged ‘top lists’
3 Benefits of Amazon’s Buy with Prime for Consumers
When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and you’re guaranteed free delivery within one or two days. Now Amazon has introduced an even better idea with its Buy with Prime program. The new…
Read More6 Benefits of Amazon’s New Buy with Prime for Merchants
Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers…even those not taking part in the Amazon Prime program. Prime members can shop on any website with the Buy with Prime logo. That means fast shipping and secure purchases. They…
Read More10 Examples of Conversational Commerce in Action
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
Read MoreHow Reviews Impact Conversion Rates: A Guide for 2022
By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app to download, and even when considering a new job – not to mention myriad other situations. In fact, our recent survey on the role of…
Read More10 Rules of CPG Management in the Digital Age
The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…
Read More22 Real-Life Examples of Helpful Answers to Customer Q&A
Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of course, if a consumer is shopping in-store and has an unanswered question, they can find the nearest sales associate to get an answer. But online…
Read MoreQuestions to Ask When Choosing a Business Language Translation Software
The success (or failure) of a global business largely depends on its ability to effectively communicate in any language — both internally and externally. Brands that can communicate with customers across the globe are better equipped to win business and foster loyalty. A report from CSA Research found that 76% of consumers prefer to find…
Read More6 Things You Might Not Know About Customer Q&As
Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person — and even try them on. And if she has a question standing in the way of her purchase, she can ask the nearest sales associate for help. Now imagine that same customer…
Read More11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
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