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6 Benefits of Amazon’s New Buy with Prime for Merchants
Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers…even those not taking part in the Amazon Prime program. Prime members can shop on any website with the Buy with Prime logo. That means fast shipping and secure purchases. They…
Uncovering Trending Topics in Customer Reviews
Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…
3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion
Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others. But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered). If they were…