Posts Tagged ‘current events’
Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?
The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences at any time of the day, on their preferred platforms. When companies have the capabilities of understanding each individual consumer, they…
Read More5 Things to Know About Dreamforce 2021
The first Dreamforce event took place in 2003. And it’s quickly grown to be one of the largest tech conferences in the world. Boasting an amazing agenda with an impressive speaker lineup, networking opportunities, famous musical entertainment, parties, and more, it’s really no wonder why the event attracted 170,000+ attendees each year. Then, COVID happened,…
Read More2 New Ways for Brands to Engage with Product Reviews on Amazon
Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around and show the reviewer (and future prospective customers) that you care. Here at 1440, we strongly believe brands should respond to reviews, regardless of where…
Read More8 Ways for Brands to Prep for Amazon Prime Day 2021
Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than usual. So if you’re a brand that sells on Amazon, it’s time to focus on what you can do to make this year’s event a…
Read MorePrep for Brexit: 5 Ways UK and EU Brands Can Take Action Now
Brexit is bringing major changes to how businesses in the UK trade with their European partners. For the EU, seamless trade between member countries is facilitated by the Customs Union which sets standard tariffs for goods entering the EU from non-members countries. The Single Market guarantees goods and money can move freely between EU member…
Read MoreComments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt
Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…
Read MoreA Look Back at Amazon’s First Month in Sweden
And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…
Read MoreMaintaining Connection when Consumers Want a “Contactless” Holiday
At the Intersection of Maximum Connection and Minimal Contact It’s 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at a point where consumer connection matters more than ever. Customer Experience tops the list of what retailers strive for each day. In fact, the Qualtrics…
Read More4 Ways COVID-19 is Impacting eCommerce
The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing measures intended to “flatten the curve” have become our new normal. The pandemic has disrupted nearly every aspect of life — and will continue to…
Read More5 Ways to Engage with Shoppers in the Age of COVID-19
In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many of us feeling anxious and scared. Plus, stay-at-home orders and social distancing measures, though necessary, have resulted in widespread feelings of loneliness and isolation. It’s…
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