Skip to content
Posts Tagged ‘customer experience’
How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers
Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising. Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…
Read MoreHow Customer Care Teams Can Tap Into Conversational Commerce to Boost Customer Satisfaction and Loyalty
These days, consumers expect outstanding experiences throughout the purchase journey. While customer experience is a cross-functional responsibility, there’s one team that plays a particularly critical role: the customer care team. Customer Care Reps: The Unsung Heroes Your customer care representatives are brand ambassadors. They’re the folks interacting with customers day in and day out. These…
Read MoreOmnichannel Guide: A Holistic Look at the Most Popular Messaging Channels
In the past, a person would pick up the phone when they needed to get in touch with a family member or friend. But these days, they’re more likely to turn to messaging services and apps like texting, WhatsApp or Facebook Messenger to stay in touch. In fact, in 2021, the number of people using…
Read MoreThe State of Customer Reviews in 2023
What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…
Read MoreThe State of Conversational Commerce in 2023
Introduction In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
Read MoreHow Brands Can Capitalize on Generative AI Tools Like ChatGPT and Bard to Deliver Winning Experiences
Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice. Within days of launch, ChatGPT had one million users. And in January, it reached 100 million active users, making it the “fastest-growing consumer application in history.” For the sake of comparison, it took TikTok nine months to reach 100…
Read MoreFour eCommerce Trends You Can’t Afford to Ignore in 2023
It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and retain more customers in 2023 despite what Gartner is referring to as the “triple squeeze” of inflation, scarce or expensive talent, and supply chain issues.…
Read MoreWhy an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…
Read MoreThe Future of Conversational Commerce Ads
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
Read MoreBridging the Gaps to Deliver a Better D2C eCommerce Experience
For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities. At the onset of the pandemic, many consumers limited…
Read More