How Marketing Teams Can Tap into Conversational Commerce to Attract, Convert, and Retain More Customers

Conversational Commerce for Marketers

Once, not so long ago, most brands sunk the majority of their marketing dollars into traditional initiatives like TV and radio commercials, print ads, direct mail, and outdoor advertising.  Then, eCommerce started gaining traction, and many brands started shifting their marketing spend online. Yet, most took a generic, one-size-fits-all approach, blanketing an entire audience with…

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The State of Customer Reviews in 2023

State of Reviews 2023

What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…

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The State of Conversational Commerce in 2023

Conversational Commerce 2023

Introduction  In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…

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Four eCommerce Trends You Can’t Afford to Ignore in 2023

eCommerce Trends for 2023

It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and retain more customers in 2023 despite what Gartner is referring to as the “triple squeeze” of inflation, scarce or expensive talent, and supply chain issues.…

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Why an Omnichannel Strategy is a Must-Have for Customer-Centric Brands

Omnichannel Management

Introduction: An Omnichannel Strategy is No Longer Optional  In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…

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The Future of Conversational Commerce Ads

Conversational Commerce Ads

What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…

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Bridging the Gaps to Deliver a Better D2C eCommerce Experience

Better-D2C-eCommerce-Experience

For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities.  At the onset of the pandemic, many consumers limited…

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