customer experience
Why the Smartest Brands Are Responding to Instagram DMs Inside Salesforce in 2025
By Jennifer Jessup |
Reading Time: 3 minutes
How BYOC + Agentforce unlock scalable, multilingual engagement—without leaving Service Cloud In 2025, Instagram DMs aren’t just a social inbox—they’re one of the fastest-growing service and commerce channels for global brands. But handling them outside your CRM? That’s a thing of the past. As a Salesforce-native ISV, we believe customer messaging—especially Instagram DMs—belongs inside Salesforce…
AI-Powered Translation in 2025: 4 Ways It’s Supercharging Enterprise Customer Service
By Jennifer Jessup |
Reading Time: 3 minutes
In the wake of generative AI’s rapid evolution, real-time translation has become a mission-critical capability—not just for global brands, but for any enterprise striving to deliver connected, consistent, and inclusive customer experiences. In 2025, machine translation is no longer just a nice-to-have; it’s a core enabler of multilingual service, revenue expansion, and workforce efficiency. According…
Connected Conversations, Frictionless Journeys: How Modern Brands Are Winning in 2025
By Jennifer Jessup |
Reading Time: 4 minutes
In today’s digital economy, customer journeys are no longer linear—or even predictable. A customer might search for store hours on Google, discover a product through an Instagram DM, leave a review on a retailer’s website, and contact support via WhatsApp—all in a single day. This is the new reality of customer engagement in 2025: cross-platform,…
1440’s Guide to Future-Ready Contact Centers
By Jennifer Jessup |
Reading Time: 3 minutes
Insights from Salesforce’s “State of Service” and Gartner’s 2024 CCaaS Magic Quadrant As technology continues to evolve, contact centers are undergoing a profound transformation. Insights from Gartner’s 2024 Magic Quadrant for Contact Center as a Service (CCaaS) and Salesforce’s latest State of Service report highlight the ongoing transition from on-premises systems to cloud-based contact centers….
The Real ROI of Conversational Commerce
By 1440, Inc. |
Reading Time: 6 minutes
Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…
How Conversational Commerce Empowers Brands to Drive Customer Acquisition and Retention
By Jennifer Jessup |
Reading Time: 6 minutes
We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…
How Conversational Commerce is Transforming Industries
By Faith Hinz |
Reading Time: 6 minutes
In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes. So it’s probably not surprising that consumers…
Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)
By Faith Hinz |
Reading Time: 6 minutes
In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…
Salesforce Guide to Instagram
By Faith Hinz |
Reading Time: 7 minutes
The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…