product launch strategy

Consumers’ needs and wants are constantly evolving. As such, a product that was once a hit can easily lose its luster if it fails to keep pace with shopper preferences. For example, BlackBerry once controlled a whopping 50% of the smartphone market in the U.S. But the company didn’t innovate quickly enough to keep up…

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create five star products

In order to create winning products and experiences, you’ve got to understand your customers’ wants and needs. And the only way to do that is to ask for their feedback. In fact, the most successful businesses are those that make it a priority to collect feedback — and then take action on it. And the…

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holiday-2020-customer-experience

At the Intersection of Maximum Connection and Minimal Contact It’s 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at a point where consumer connection matters more than ever. Customer Experience tops the list of what retailers strive for each day. In fact, the Qualtrics…

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AmazonBasics Safety Allgeations

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with other brands. Amazon launched its first private label brand, “AmazonBasics” in 2009. Today, they have more than 200 private label brands in a variety of…

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customer care team

Customer-centric brands are laser-focused on providing great experiences to their shoppers. And for good reason. Consumers that have good experiences with a brand become loyal. What’s more, these happy shoppers are likely to spread the word about their great experiences. This, of course, leads to sales growth for the brand. In fact, according to an article…

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Brand engagement is important to customer loyalty

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many of us feeling anxious and scared. Plus, stay-at-home orders and social distancing measures, though necessary, have resulted in widespread feelings of loneliness and isolation. It’s…

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Protect Brands From Counterfeit Products

Recently, Amazon has ramped up their efforts to combat counterfeits. According to an Amazon blog post, in 2018 alone the company “invested over $400 million in personnel and tools built on machine learning and data science” in order to protect customers from counterfeits. What’s more, a bipartisan bill called the Shop Safe Act of 2020 was introduced earlier…

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Respond to Negative Reviews Yelp OpenTable Amazon

Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were disappointed with their experience and want their issue resolved. You need to address customer comments in a way that is personal, authentic, and truly helpful.…

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Online Reviews Impact on Brick Mortar Sales

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically true. Yes, regular brick and mortar businesses without any innovative solutions might become extinct. But those who focus on customer experience and creating a seamless…

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