customer experience
How Brands Can Capitalize on Generative AI Tools Like ChatGPT and Bard to Deliver Winning Experiences
By Faith Hinz |
Reading Time: 5 minutes
Late last year, OpenAI launched ChatGPT, an AI chatbot. And the entire world quickly took notice. Within days of launch, ChatGPT had one million users. And in January, it reached 100 million active users, making it the “fastest-growing consumer application in history.” For the sake of comparison, it took TikTok nine months to reach 100…
Four eCommerce Trends You Can’t Afford to Ignore in 2023
By Faith Hinz |
Reading Time: 7 minutes
It’s hard to believe, but February is here. The holidays are a distant memory, and most brands and retailers are laser-focused on what they can do to attract, convert, and retain more customers in 2023 despite what Gartner is referring to as the “triple squeeze” of inflation, scarce or expensive talent, and supply chain issues….
Why an Omnichannel Strategy is a Must-Have for Customer-Centric Brands
By Faith Hinz |
Reading Time: 12 minutes
Introduction: An Omnichannel Strategy is No Longer Optional In the past decade or so, “omnichannel” has been one of the most frequently used retail buzzwords. It’s that aspirational idea of delivering seamless, connected experiences to customers across channels. Today, most brands are on board with the idea of omnichannel. But when it comes to building…
The Future of Conversational Commerce Ads
By Faith Hinz |
Reading Time: 7 minutes
What’s Next for Conversational Commerce Ads – and Why it’s Worth Your Attention For centuries, businesses have leveraged the power of conversations to build trust and grow sales. For example, the most successful door-to-door salespeople became proficient at making quick connections with prospects – and then closing the deal. And the best in-store sales associates…
Bridging the Gaps to Deliver a Better D2C eCommerce Experience
By Faith Hinz |
Reading Time: 5 minutes
For the past decade, eCommerce was experiencing steady growth. But then the COVID-19 pandemic hit – sending that growth into overdrive. According to data from the U.S. Census Bureau, eCommerce grew more than 32% in 2020. For brands, this explosive growth presented both challenges and opportunities. At the onset of the pandemic, many consumers limited…
The Direct-to-Consumer Brand’s Guide to Holiday 2022
By Faith Hinz |
Reading Time: 7 minutes
Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it. What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…
Transform Your Customer Care Team From a Cost Center to a Profit Center
By Faith Hinz |
Reading Time: 6 minutes
Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…
Introducing Shipping Studio by 1440: The Salesforce Shipping Solution You’ve Been Looking For
By Faith Hinz |
Reading Time: 5 minutes
Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services. Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…
The Best Brands are Making Ordering Experiences a Priority
By Faith Hinz |
Reading Time: 6 minutes
Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior. One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…