customer experience
3 Benefits of Amazon’s Buy with Prime for Consumers
By Jennifer Jessup |
Reading Time: 4 minutes
When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and you’re guaranteed free delivery within one or two days. Now Amazon has introduced an even better idea with its Buy with Prime program. The new…
The Salesforce User’s Guide to Managing Business Messages
By Faith Hinz |
Reading Time: 7 minutes
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…
How Business Messaging Transforms the Traditional Sales Funnel
By Faith Hinz |
Reading Time: 7 minutes
One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase. Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…
Conversational Commerce: The Next Big Thing for Brands and Retailers
By Faith Hinz |
Reading Time: 8 minutes
At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall. Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Extend Your Salesforce Live Agent Capabilities with Google’s Business Messages
By Faith Hinz |
Reading Time: 8 minutes
Consumers have certain, basic expectations when it comes to customer service. That’s nothing new. For example, most have always expected friendly agents and quick resolutions to their issues. But these days, consumers have higher standards than ever before. Per Salesforce’s State of the Connected Customer, over half of consumers say the crises of the past two…
1440’s Key Takeaways from Shoptalk 2022
By Faith Hinz |
Reading Time: 5 minutes
A few weeks ago, the team at 1440 headed to Las Vegas for Shoptalk 2022, one of our favorite events of the year. And it certainly didn’t disappoint. The event was billed as “retail’s big reunion.” And that’s exactly what it felt like. After a long hiatus from in-person events, it was great to reconnect…
State of Business Translation 2022
By Faith Hinz |
Reading Time: 6 minutes
Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher. Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
10 Examples of Conversational Commerce in Action
By Faith Hinz |
Reading Time: 8 minutes
Engaging in authentic conversations has always been an effective way to sell across all industries. Consider a consumer walking into a brick-and-mortar store, searching for new skincare products. They’re greeted by a sales associate, who strikes up a conversation to learn more about the consumer’s lifestyle and needs. After building rapport, the consumer trusts the…
How 1440 Makes Translation Easy for Salesforce Customers
By Faith Hinz |
Reading Time: 6 minutes
Think having great products is enough to guarantee success? Well, you might want to think again. According to Salesforce research, 84% of customers say the experience a company provides is just as important as its products. So if you’re looking to grow your business (aren’t all brands?), then you’ve got to make it a top…