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10 Rules of CPG Management in the Digital Age
The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…
Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?
The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences at any time of the day, on their preferred platforms. When companies have the capabilities of understanding each individual consumer, they…
22 Real-Life Examples of Helpful Answers to Customer Q&A
Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of course, if a consumer is shopping in-store and has an unanswered question, they can find the nearest sales associate to get an answer. But online…