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Reflections on Dreamforce 2023: Omni-Channel is No Longer Optional
It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time. 1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…
Banks Were Fined Millions for Not Keeping Records of Messaging Apps. The Solution is Easy.
Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…
The Converting Power Behind Buy With Prime: What Your Brand Needs to Know
Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…