THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

State of Reviews 2023

The State of Customer Reviews in 2023

What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…
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Conversational Commerce 2023

The State of Conversational Commerce in 2023

Introduction  In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
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State of Reviews 2023

The State of Customer Reviews in 2023

What you need to know in 2023 to optimize your brand’s ratings and reviews strategy The importance of ratings and reviews in the purchase journey can no longer be denied. As such, your brand likely has a plan in place to collect ratings and reviews from existing customers – and display this content to help…
Read More
Conversational Commerce 2023

The State of Conversational Commerce in 2023

Introduction  In the long history of business, conversations have always been an effective way to grow sales. Consider a consumer shopping for a new vehicle. After doing her research, she steps into the car dealership. The salesperson builds rapport with her, and she ends up purchasing the car – complete with some extras that align…
Read More

Sign up for blog updates.

Latest Posts

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  • eCommerce
  • Marketplaces & Channels
  • Ratings & Reviews
Respond to Negative Reviews Yelp OpenTable Amazon

Best Practices For Responding To Negative Reviews

Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were ...
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Official Brand Response responding to customer reviews

Why Should Your Brand Respond To Online Reviews?

How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is ...
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Intro Amazon Reviews

An Introduction to Amazon Reviews

Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. ...
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Monitoring Adverse Effects - Reviews

Monitoring Adverse Effects Through Reviews

In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As ...
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Online Reviews Impact on Brick Mortar Sales

How Online Product Reviews Impact Brick and Mortar Sales

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically ...
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SoCap Reimagine 2019

Reimagining Customer Care at SOCAP 2019

SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by ...
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History of Online Reviews

History of Online Reviews

Let’s Talk About Developing Trust A Brief History of Online Reviews It’s no secret: over the last couple of decades, the internet has drastically changed the way we make purchase ...
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