THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
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10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
Sign up for blog updates.
Latest Posts
Should Your Brand Use Amazon Advertising?
By Faith Hinz |
Reading Time: 7 minutes
Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were just a year ago. Why More Brands are Selling on Amazon This growth probably doesn’t come as a huge surprise. After all, there are many…
How Quickly Should You Respond to Reviews?
By Faith Hinz |
Reading Time: 8 minutes
The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In fact, according to Salesforce’s most recent State of Service report, 87% of service professionals indicate that customers have increased their use of digital channels during…
11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By Faith Hinz |
Reading Time: 11 minutes
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
Introducing Translation Studio: Break Down Language Barriers Without Leaving Salesforce
By Faith Hinz |
Reading Time: 4 minutes
Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer service standards for more than half (58%) of consumers. When companies hit the mark, they’re rewarded. Salesforce found that 71% of consumers say they’ve made…
Customer Service vs. Customer Experience: What’s the Difference?
By Faith Hinz |
Reading Time: 6 minutes
Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…
4 Key Customer Experience Trends for 2021
By Faith Hinz |
Reading Time: 8 minutes
Customer-centric brands can leverage these four CX trends to deliver great experiences in the year ahead. At the start of the COVID-19 pandemic, companies scrambled to adapt to what we thought were temporary changes in consumer behavior. For example, retailers rushed to make curbside pickup available to keep contact to a minimum—while still maintaining sales….
Who Should Monitor Your Online Reviews?
By Faith Hinz |
Reading Time: 6 minutes
These days, there are a lot of ways consumers share their feedback about products and experiences. But one method that’s growing in popularity is writing reviews. 50% of shoppers wrote reviews for at least one product they purchased in 2018 (PowerReviews). In comparison, 42% of shoppers wrote at least one review in 2014. Brands can’t…
Prep for Brexit: 5 Ways UK and EU Brands Can Take Action Now
By Commerce Studio |
Reading Time: 5 minutes
Brexit is bringing major changes to how businesses in the UK trade with their European partners. For the EU, seamless trade between member countries is facilitated by the Customs Union which sets standard tariffs for goods entering the EU from non-members countries. The Single Market guarantees goods and money can move freely between EU member…
Introducing 1440: Happier Customer Journeys in Less Time
By Emily Ritter |
Reading Time: 3 minutes
A New Suite of Solutions to Help Brands Optimize the Digital Customer Experience at Every Turn 24 hours is a common measurement of a day. But in today’s fast-paced eCommerce environment, hours don’t cut it. It’s minutes that count. 1440 is the number of minutes we have each day. We believe time is one of…
Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt
By Faith Hinz |
Reading Time: 7 minutes
Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective immediately. There has been a lot of chatter over forums this week and no doubt some heated conversations with Amazon reps. Understandably, most Brands and…
From Google to Amazon: Do Reviews Help SEO?
By Faith Hinz |
Reading Time: 8 minutes
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
A Look Back at Amazon’s First Month in Sweden
By Faith Hinz |
Reading Time: 5 minutes
And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will own 38% of eCommerce sales in the U.S. And according to an estimate from Consumer Intelligence Research Partners (CIRP), reported by Digital Commerce 360, Amazon has…