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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
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Questions to Ask When Choosing a Business Language Translation Software
The success (or failure) of a global business largely depends on its ability to effectively communicate in any language -- both internally and externally. Brands that can communicate with customers ...
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The Complete Guide to Salesforce Language Translation
Offering great products is important -- that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% ...
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The Brand’s Guide to Managing Product Questions and Answers
By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s ...
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6 Things You Might Not Know About Customer Q&As
Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person -- and even try them on. And if ...
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation -- and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types ...
Read More 
How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every ...
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How to Simplify Multi-Channel Review Management in Salesforce
When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today's consumers have choices. They can write and read ...
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Amazon Ratings vs. Amazon Reviews: What’s the Difference?
Amazon has steadily grown its market share over the past decade. And the COVID-19 pandemic supercharged that growth. According to Forbes, Amazon’s annual revenue was up 38% in 2020. Of ...
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Should Your Brand Use Amazon Advertising?
Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were ...
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How Quickly Should You Respond to Reviews?
The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In ...
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11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use ...
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Introducing Translation Studio: Break Down Language Barriers Without Leaving Salesforce
Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer ...
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