THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
Read More
App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More

Sign up for blog updates.

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ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money ...
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Benefits of Live Chat for Business

The 10 Top Benefits of Live Chat for Businesses

Providing great service is essential to winning new customers -- and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions ...
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customer-service-outsourcing-benefits

8 Benefits of Customer Service Outsourcing

Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays ...
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Last Minute Prep for Prime Day 2021

8 Ways for Brands to Prep for Amazon Prime Day 2021

Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than ...
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cookieless-world-google-apple-privacy

The Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates

Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers ...
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Business Language Translation Software Discussion

Questions to Ask When Choosing a Business Language Translation Software

The success (or failure) of a global business largely depends on its ability to effectively communicate in any language -- both internally and externally. Brands that can communicate with customers ...
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Salesforce Language Translation

The Complete Guide to Salesforce Language Translation

Offering great products is important -- that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% ...
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Manage Product Questions

The Brand’s Guide to Managing Product Questions and Answers

By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s ...
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Things You Didn't Know Amazon Q&A

6 Things You Might Not Know About Customer Q&As

Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person -- and even try them on. And if ...
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation -- and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types ...
Read More
1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every ...
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Multi-Channel Review Management Salesforce

How to Simplify Multi-Channel Review Management in Salesforce

When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today's consumers have choices. They can write and read ...
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