THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

40 examples reviews in ads marketing

11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
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customer service vs customer experience

Customer Service vs. Customer Experience: What’s the Difference?

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…
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40 examples reviews in ads marketing

11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
Read More
customer service vs customer experience

Customer Service vs. Customer Experience: What’s the Difference?

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…
Read More

Sign up for blog updates.

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UGC-Holiday-Season-Engagement

5 Ways to Leverage UGC to Engage Holiday Shoppers

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping ...
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Scary Responses Customer Reviews

How Not to Scare Customers Away with a Bad Review Response

October is the month of tricks, treats and all things spooky. But do you know one thing that shouldn’t be scary — even on Halloween? Your responses to customer reviews! Sure, it can ...
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holiday-2020-customer-experience

Maintaining Connection when Consumers Want a “Contactless” Holiday

At the Intersection of Maximum Connection and Minimal Contact It's 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at ...
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ugc and holiday returns

7 Ways to Leverage Reviews and Q&A to Reduce Product Returns

Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% ...
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One Bad Review

Should you Worry About One Bad Review?

Introduction Negative reviews are a fact of life for businesses -- even the most customer-focused ones. No matter how great a product or service is, it’s simply impossible to please ...
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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the ...
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Impact of Negative Business Reviews

The Real Impact of Negative Business Reviews and 5 Ways to Come Out on Top

Your customers’ satisfaction is at the heart of everything you do. So when someone writes a negative business review for your products or services -- or even an experience they ...
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AmazonBasics Safety Allgeations

AmazonBasics and How Customer Feedback Can Be an Early Warning Sign of Safety Hazards

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with ...
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7 ways to respond to negative reviews

Why You Need to Respond to Negative Reviews (and How to Do It)

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just ...
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Customer Feedback Business Results

5 Ways Winning Brands Tap into Customer Feedback to Boost Business Results

Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually ...
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customer care team

How to Build a Winning Customer Care Team

Customer-centric brands are laser-focused on providing great experiences to their shoppers. And for good reason. Consumers that have good experiences with a brand become loyal. What’s more, these happy shoppers ...
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Review Response SLA

Why Service Level Agreements Matter to Brands

The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. ...
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