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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money ...
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The 10 Top Benefits of Live Chat for Businesses
Providing great service is essential to winning new customers -- and retaining the ones you’ve got. Case in point? According to Salesforce, nearly three-quarters of consumers have made purchase decisions ...
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8 Benefits of Customer Service Outsourcing
Customer service should never be an afterthought. Instead, winning brands must make it a priority to consistently deliver great service before, during and after the sale. Providing great service pays ...
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8 Ways for Brands to Prep for Amazon Prime Day 2021
Amazon Prime Day, one of the most anticipated shopping events of the year, is just a week away. This year’s event will be held June 21-22, a month earlier than ...
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The Cookieless World: What You Need to Know About Google and Apple’s Latest Privacy Updates
Generic, one-size-fits all service and experience simply won’t cut it for modern consumers. In fact, according to Salesforce’s State of the Connected Customer report, over half of customers expect offers ...
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Questions to Ask When Choosing a Business Language Translation Software
The success (or failure) of a global business largely depends on its ability to effectively communicate in any language -- both internally and externally. Brands that can communicate with customers ...
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The Complete Guide to Salesforce Language Translation
Offering great products is important -- that will never change. But increasingly, it’s great experiences that set companies apart. According to the Salesforce State of the Connected Customer report, 80% ...
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The Brand’s Guide to Managing Product Questions and Answers
By now, we’ve all seen plenty of headlines about the growth of eCommerce traffic and sales in the midst of the COVID-19 pandemic. But it’s worth reiterating. According to Salesforce’s ...
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6 Things You Might Not Know About Customer Q&As
Imagine there’s a customer shopping for a pair of shoes in a brick-and-mortar store. She’s able to see the shoes in person -- and even try them on. And if ...
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation -- and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types ...
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How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every ...
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How to Simplify Multi-Channel Review Management in Salesforce
When it comes to reviews, you might have a preferred channel (say, reviews posted and managed on your own website). But today's consumers have choices. They can write and read ...
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