THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
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state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

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Conversational Commerce: The Next Big Thing for Brands and Retailers

At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall.  Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…
Read More
state of business translation 2022

State of Business Translation 2022

Delivering great service throughout the customer journey has always been an important way to gain a competitive edge. But lately, it’s gotten even more important, as customer expectations have never been higher.  Per Salesforce’s State of the Connected Customer, more than half of consumers say that the crises of the past couple of years have…
Read More

Sign up for blog updates.

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How Reviews Impact Conversion Rates: A Guide for 2022

By now, reviews are a part of daily life for most consumers. They consult this content when shopping for new products, considering which businesses to visit, choosing a mobile app ...
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Fashion Nova Negative Review Suppression

Fashion Nova and the Problem With Suppressing Negative Reviews

Over-Moderating Customer Feedback and Q&As Reduces Brand Authenticity Consumers have endless information at their fingertips when researching what products to purchase. But these days, they rely less on brand-provided messaging ...
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Top Reasons Google Business Messages

Top 8 Reasons to Start Using Google’s Business Messages

Walking into a brick-and-mortar store and speaking with a sales or customer service associate or picking up the phone and dialing an 800 number were once the primary ways consumers ...
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Guide to Multilingual Bots

A Business Guide to Multilingual Bots

In the past two years, the number of consumer dollars spent online has grown – a lot. And it seems that growth won’t slow down anytime soon. Insider Intelligence predicts ...
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UGC Expectations Survey

5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers

Brands should learn how to meet consumer expectations. Why? A brand that doesn't put the customer first in today's landscape risks losing customers to competitors who meet their expectations. To ...
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1440 Partnerships Digital 360

How 1440’s Partnerships Enhance Digital 360 for Brands

Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and ...
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Digital Transformation for Brands

Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)

In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any ...
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CPG Management Rules

10 Rules of CPG Management in the Digital Age

The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting ...
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Digital 360 Worth Hype

Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?

The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to ...
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Helpful Answers to Customer Q&A

22 Real-Life Examples of Helpful Answers to Customer Q&A

Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of ...
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3x AppExchange Demo Jam Winner 1440

1440 Wins its Third AppExchange Demo Jam [Video]

In case you missed it, 1440 won the September 2021 Sales App Demo Jam! Watch it here, and be sure to check out what host Jeff Grosse called "the best ...
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Anatomy of a Helpful Review

5 Components of a Helpful Review

Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to ...
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