As a consumer, you probably depend on ratings and reviews to make informed purchase decisions. If so, you’re in good company. According to Bazaarvoice, 89% of consumers consult ratings and reviews before making a purchase. 89% of consumers consult ratings and reviews prior to making a purchase. Source: Bazaarvoice, What’s in a review?  As a…

Chances are, you’re familiar with TikTok. You might even have a TikTok user living under your roof. Maybe that TikTok user is you. That endless stream of short form videos set to catchy music is certainly entertaining. But TikTok also packs some serious business value for brands that do it right. TikTok plays a key…

It’s hard to believe that Dreamforce 2023 was already a month ago. But one thing is for sure: the impact of this year’s amazing event is sure to stick with us for a long time.  1440 at Dreamforce Here at 1440, we’re big fans of Dreamforce. We’ve attended Salesforce’s signature event for years now in…

Remember when the only ways to get in touch with a brand were to call their toll-free number or visit a store? Those days are long gone. Today, more and more consumers turn to apps like WhatsApp, Facebook Messenger, Instagram Messenger, and others to ask questions and get information. In fact, Meta research tells us…

A customer’s path to purchase is rarely as linear as those textbook sales funnel graphics would have you believe. Instead, the purchase journey is often full of twists and turns. And there are endless factors that influence what action a shopper takes next.  Today, one of those key factors is social media. In fact, as…

Let’s face it: the global marketplace has never been more crowded. Consumers have plentiful options – regardless of what they’re shopping for. So if you’re like most brands, you’re always looking for innovative ways to attract shoppers – and then convert them from browsers to buyers. Last year, Amazon launched Buy with Prime, which empowers…

Winning and retaining customers is no easy feat. Modern consumers have countless options across all product and service categories. And many aren’t afraid to ditch a once-beloved brand when something better comes along. In fact, in the last year alone, nearly three-quarters (71%) of consumers say they’ve switched brands at least once. There are a…

Each generation has unique shopping habits and preferences. As such, a strategy that resonates with one generation of shoppers may fall flat for another.  Yet, there’s one strategy winning brands are leveraging to connect with consumers of all generations: conversational commerce.  Read on as we take a closer look at each generation – and explore…

The Role of Instagram in the Purchase Journey – and How Brands Can Start Managing This Key Channel More Effectively  These days, there are countless factors that influence a consumer’s behavior throughout the purchase journey. Social media is high on the list – especially as e-commerce continues to grow. Today, there are many different social…

In today’s world, consumers are always “on.” And there’s plenty of data to back that claim. A report from Asurion found that on average, US consumers check their phones an average of 352 times a day. When a notification comes in, 75% look at it within five minutes.  So it’s probably not surprising that consumers…

Say goodbye to lengthy webinars that consume your schedule, and say hello to bite-size, knowledge-packed sessions that empower you to learn something new in just minutes. In today’s fast-paced world, time is a precious commodity. Finding efficient ways to learn and engage is essential. That’s why 1440.io is bringing you the innovative “7-Minute Series.” This…

We’re just going to come out and say it: it’s not an easy time to be a consumer-facing brand. For one, there’s a ton of competition in just about any product or service category. Of course, there are the legacy brands you must contend with. But then there are also the digital-native brands that seem…