THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

40 examples reviews in ads marketing

11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
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customer service vs customer experience

Customer Service vs. Customer Experience: What’s the Difference?

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…
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40 examples reviews in ads marketing

11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)

By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
Read More
customer service vs customer experience

Customer Service vs. Customer Experience: What’s the Difference?

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer Experience in fact the same thing? The short answer? No. CS and CX are certainly related, but they’re not the same thing. What exactly is…
Read More

Sign up for blog updates.

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  • eCommerce
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  • Ratings & Reviews
COVID Impact eCommerce

4 Ways COVID-19 is Impacting eCommerce

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing ...
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Review Consolidation

5 Ways Brands Can Benefit from Review Consolidation

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. ...
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Brand engagement is important to customer loyalty

5 Ways to Engage with Shoppers in the Age of COVID-19

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many ...
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review management for brands and fda regulations

Why CPG Companies Must Prioritize Review Management

Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers ...
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Protect Brands From Counterfeit Products

Concerns Over Counterfeiting on Amazon? 3 Ways to Protect your Brand

Recently, Amazon has ramped up their efforts to combat counterfeits. According to an Amazon blog post, in 2018 alone the company “invested over $400 million in personnel and tools built on ...
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Why You Should Sell on Amazon

5 Reasons Your Brand Should be Selling on Amazon

5 Top Reasons Your Brand Should be Selling on Amazon In 1994, Jeff Bezos launched Amazon.com as “the Earth’s biggest bookstore.” At the time, the only retailers that felt under ...
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Respond to Negative Reviews Yelp OpenTable Amazon

Best Practices For Responding To Negative Reviews

Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were ...
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Official Brand Response responding to customer reviews

Why Should Your Brand Respond To Online Reviews?

How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is ...
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Intro Amazon Reviews

An Introduction to Amazon Reviews

Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. ...
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Monitoring Adverse Effects - Reviews

Monitoring Adverse Effects Through Reviews

In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As ...
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Online Reviews Impact on Brick Mortar Sales

How Online Product Reviews Impact Brick and Mortar Sales

There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically ...
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SoCap Reimagine 2019

Reimagining Customer Care at SOCAP 2019

SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by ...
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