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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, that’s not the case. Instead, many shoppers choose to start the digital purchase journey elsewhere — often on Amazon or Google. A survey from CivicScience, cited…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
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Amazon Ratings vs. Amazon Reviews: What’s the Difference?
Amazon has steadily grown its market share over the past decade. And the COVID-19 pandemic supercharged that growth. According to Forbes, Amazon’s annual revenue was up 38% in 2020. Of ...
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Should Your Brand Use Amazon Advertising?
Amazon is an important sales channel for a large (and growing) number of brands. According to a Feedadvisor report, 42% more brands are selling on Amazon now than there were ...
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How Quickly Should You Respond to Reviews?
The ongoing global health crisis has had a significant impact on consumer behavior. Consumers are not only shopping online more, they’re also using online channels to access customer service. In ...
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11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use ...
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Introducing Translation Studio: Break Down Language Barriers Without Leaving Salesforce
Consumers expect great service wherever they are on the purchase journey. And the current global crisis has only heightened these expectations. According to Salesforce, the COVID-19 pandemic has raised customer ...
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Customer Service vs. Customer Experience: What’s the Difference?
Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer ...
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4 Key Customer Experience Trends for 2021
Customer-centric brands can leverage these four CX trends to deliver great experiences in the year ahead. At the start of the COVID-19 pandemic, companies scrambled to adapt to what we ...
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Who Should Monitor Your Online Reviews?
These days, there are a lot of ways consumers share their feedback about products and experiences. But one method that’s growing in popularity is writing reviews. 50% of shoppers wrote ...
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Prep for Brexit: 5 Ways UK and EU Brands Can Take Action Now
Brexit is bringing major changes to how businesses in the UK trade with their European partners. For the EU, seamless trade between member countries is facilitated by the Customs Union ...
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Introducing 1440: Happier Customer Journeys in Less Time
A New Suite of Solutions to Help Brands Optimize the Digital Customer Experience at Every Turn 24 hours is a common measurement of a day. But in today's fast-paced eCommerce ...
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Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt
Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective ...
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From Google to Amazon: Do Reviews Help SEO?
Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, ...
Read More 
