THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More

Sign up for blog updates.

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customer service vs customer experience

Customer Service vs. Customer Experience: What’s the Difference?

Customer Service (CS) and Customer Experience (CX) are both frequently used terms in the business world. And oftentimes, these two phrases are used interchangeably. But are Customer Service and Customer ...
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Customer Experience Trends 2021

4 Key Customer Experience Trends for 2021

Customer-centric brands can leverage these four CX trends to deliver great experiences in the year ahead. At the start of the COVID-19 pandemic, companies scrambled to adapt to what we ...
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Who Should Monitor Online Reviews

Who Should Monitor Your Online Reviews?

These days, there are a lot of ways consumers share their feedback about products and experiences. But one method that’s growing in popularity is writing reviews. 50% of shoppers wrote ...
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Prep for Brexit

Prep for Brexit: 5 Ways UK and EU Brands Can Take Action Now

Brexit is bringing major changes to how businesses in the UK trade with their European partners. For the EU, seamless trade between member countries is facilitated by the Customs Union ...
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Introducing 1440

Introducing 1440: Happier Customer Journeys in Less Time

A New Suite of Solutions to Help Brands Optimize the Digital Customer Experience at Every Turn 24 hours is a common measurement of a day. But in today's fast-paced eCommerce ...
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amazon review comments going away

Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective ...
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product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, ...
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Amazon Sweden

A Look Back at Amazon’s First Month in Sweden

And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will ...
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product launch strategy

Product Reviews: The Missing Component of Your Product Launch Strategy

Consumers’ needs and wants are constantly evolving. As such, a product that was once a hit can easily lose its luster if it fails to keep pace with shopper preferences. ...
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create five star products

How Product Reviews can Help You Create Five-Star Products

In order to create winning products and experiences, you’ve got to understand your customers’ wants and needs. And the only way to do that is to ask for their feedback. ...
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UGC-Holiday-Season-Engagement

5 Ways to Leverage UGC to Engage Holiday Shoppers

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping ...
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Scary Responses Customer Reviews

How Not to Scare Customers Away with a Bad Review Response

October is the month of tricks, treats and all things spooky. But do you know one thing that shouldn’t be scary — even on Halloween? Your responses to customer reviews! Sure, it can ...
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