THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More
1440 Customer Journey

How 1440 Saves You Time Throughout the Customer Journey

Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
Read More

Sign up for blog updates.

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One Bad Review

Should you Worry About One Bad Review?

Introduction Negative reviews are a fact of life for businesses -- even the most customer-focused ones. No matter how great a product or service is, it’s simply impossible to please ...
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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the ...
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Impact of Negative Business Reviews

The Real Impact of Negative Business Reviews and 5 Ways to Come Out on Top

Your customers’ satisfaction is at the heart of everything you do. So when someone writes a negative business review for your products or services -- or even an experience they ...
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AmazonBasics Safety Allgeations

AmazonBasics and How Customer Feedback Can Be an Early Warning Sign of Safety Hazards

AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with ...
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7 ways to respond to negative reviews

Why You Need to Respond to Negative Reviews (and How to Do It)

As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just ...
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Customer Feedback Business Results

5 Ways Winning Brands Tap into Customer Feedback to Boost Business Results

Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually ...
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customer care team

How to Build a Winning Customer Care Team

Customer-centric brands are laser-focused on providing great experiences to their shoppers. And for good reason. Consumers that have good experiences with a brand become loyal. What’s more, these happy shoppers ...
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Review Response SLA

Why Service Level Agreements Matter to Brands

The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. ...
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COVID Impact eCommerce

4 Ways COVID-19 is Impacting eCommerce

The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing ...
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Review Consolidation

5 Ways Brands Can Benefit from Review Consolidation

Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. ...
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Brand engagement is important to customer loyalty

5 Ways to Engage with Shoppers in the Age of COVID-19

In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many ...
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review management for brands and fda regulations

Why CPG Companies Must Prioritize Review Management

Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers ...
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