THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

THE 1440 BLOG

Strategies for building experiences that are a win-win for brands and customers.

ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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ugc-digital-shelf-optimization

Is UGC the Key to Optimizing Your Digital Shelf?

2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
App Store Review Management

The Brand’s Guide to App Store Review Management

Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More

Sign up for blog updates.

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Introducing 1440

Introducing 1440: Happier Customer Journeys in Less Time

A New Suite of Solutions to Help Brands Optimize the Digital Customer Experience at Every Turn 24 hours is a common measurement of a day. But in today's fast-paced eCommerce ...
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amazon review comments going away

Comments on Amazon Reviews Going Away: 5 Ways for Brands to Adapt

Last month, Amazon announced a change that’ll have a significant impact on how Brands, Manufacturers, and Sellers engage with shoppers: the comments feature on customer reviews will be eliminated, effective ...
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product reviews help with SEO

From Google to Amazon: Do Reviews Help SEO?

Sometimes, when a shopper is in the market for something you sell, they bring up your eCommerce site on their web browser of choice and go from there. But oftentimes, ...
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Amazon Sweden

A Look Back at Amazon’s First Month in Sweden

And how your brand can be successful on Amazon’s global sites When it comes to eCommerce in the United States, Amazon reigns king. eMarketer predicts that this year, Amazon will ...
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product launch strategy

Product Reviews: The Missing Component of Your Product Launch Strategy

Consumers’ needs and wants are constantly evolving. As such, a product that was once a hit can easily lose its luster if it fails to keep pace with shopper preferences. ...
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create five star products

How Product Reviews can Help You Create Five-Star Products

In order to create winning products and experiences, you’ve got to understand your customers’ wants and needs. And the only way to do that is to ask for their feedback. ...
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UGC-Holiday-Season-Engagement

5 Ways to Leverage UGC to Engage Holiday Shoppers

In the past, Black Friday marked the official start of the holiday shopping season. But this year, things are looking a lot different. For many consumers, the 2020 holiday shopping ...
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Scary Responses Customer Reviews

How Not to Scare Customers Away with a Bad Review Response

October is the month of tricks, treats and all things spooky. But do you know one thing that shouldn’t be scary — even on Halloween? Your responses to customer reviews! Sure, it can ...
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holiday-2020-customer-experience

Maintaining Connection when Consumers Want a “Contactless” Holiday

At the Intersection of Maximum Connection and Minimal Contact It's 2020 and the eCommerce world finds itself in an interesting place. On one hand, the lifespan of eCommerce is at ...
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ugc and holiday returns

7 Ways to Leverage Reviews and Q&A to Reduce Product Returns

Product returns are an ongoing frustration for the majority of brands and retailers — especially those that sell online. CNBC reports that 15-40% percent of online purchases are returned, compared to 5-10% ...
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One Bad Review

Should you Worry About One Bad Review?

Introduction Negative reviews are a fact of life for businesses -- even the most customer-focused ones. No matter how great a product or service is, it’s simply impossible to please ...
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UGC and Holiday Shopping

How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)

Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the ...
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