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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
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Should you Worry About One Bad Review?
Introduction Negative reviews are a fact of life for businesses -- even the most customer-focused ones. No matter how great a product or service is, it’s simply impossible to please ...
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How User-Generated Content Will Impact 2020 Holiday eCommerce (and How to Get Ahead Now)
Introduction Fall is officially underway! In many parts of the country, the air is getting crisper and the leaves are changing colors. And that can only mean one thing: the ...
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The Real Impact of Negative Business Reviews and 5 Ways to Come Out on Top
Your customers’ satisfaction is at the heart of everything you do. So when someone writes a negative business review for your products or services -- or even an experience they ...
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AmazonBasics and How Customer Feedback Can Be an Early Warning Sign of Safety Hazards
AmazonBasics has been making headline news lately. First there were the antitrust allegations, which claim the company uses insider data to develop its own private label products that directly compete with ...
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Why You Need to Respond to Negative Reviews (and How to Do It)
As a customer-focused business, you work hard to deliver products and experiences your shoppers love. So ideally, every single one of your shoppers would sing your praises. But that’s just ...
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5 Ways Winning Brands Tap into Customer Feedback to Boost Business Results
Customer feedback is essential to a brand’s success. After all, it’s difficult to determine if you’re satisfying your customers’ needs (and understand how you can improve) if you’re not continually ...
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How to Build a Winning Customer Care Team
Customer-centric brands are laser-focused on providing great experiences to their shoppers. And for good reason. Consumers that have good experiences with a brand become loyal. What’s more, these happy shoppers ...
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Why Service Level Agreements Matter to Brands
The majority of U.S. states have eased their stay-at-home orders, but many people are still reluctant to venture into crowded brick-and-mortar stores. And that means more consumers are shopping online. ...
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4 Ways COVID-19 is Impacting eCommerce
The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing ...
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5 Ways Brands Can Benefit from Review Consolidation
Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. ...
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5 Ways to Engage with Shoppers in the Age of COVID-19
In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many ...
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Why CPG Companies Must Prioritize Review Management
Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers ...
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