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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More
How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
Read More Sign up for blog updates.
Latest Posts
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- eCommerce
- Marketplaces & Channels
- Ratings & Reviews
4 Ways COVID-19 is Impacting eCommerce
The world today is a much different place than it was just a few short months ago. In the wake of the global COVID-19 pandemic, stay-at-home orders and social distancing ...
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5 Ways Brands Can Benefit from Review Consolidation
Reviews are one of the top factors a shopper considers when making a purchase. And as it turns out, consumers have started to depend on reviews even more during the COVID-19 pandemic. ...
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5 Ways to Engage with Shoppers in the Age of COVID-19
In a relatively short amount of time, the COVID-19 pandemic has completely turned our world upside down. Concerns about health, safety and the state of the economy have left many ...
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Why CPG Companies Must Prioritize Review Management
Winning brands work tirelessly to develop innovative products that satisfy consumers’ ever changing wants and needs. Of course, these brands also strive to develop products that are safe for consumers ...
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Concerns Over Counterfeiting on Amazon? 3 Ways to Protect your Brand
Recently, Amazon has ramped up their efforts to combat counterfeits. According to an Amazon blog post, in 2018 alone the company “invested over $400 million in personnel and tools built on ...
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5 Reasons Your Brand Should be Selling on Amazon
5 Top Reasons Your Brand Should be Selling on Amazon In 1994, Jeff Bezos launched Amazon.com as “the Earth’s biggest bookstore.” At the time, the only retailers that felt under ...
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Best Practices For Responding To Negative Reviews
Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were ...
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Why Should Your Brand Respond To Online Reviews?
How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is ...
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An Introduction to Amazon Reviews
Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. ...
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Monitoring Adverse Effects Through Reviews
In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As ...
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How Online Product Reviews Impact Brick and Mortar Sales
There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically ...
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Reimagining Customer Care at SOCAP 2019
SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by ...
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