Have you ever wondered why people pay so much attention to comment sections on social media and other online platforms? No matter how inconsequential it might seem, people are hugely influenced by the opinions of others. Modern consumers express their opinions online, and people listen.  Reviews are way more important than you might think. According…

At Dreamforce 2022, Salesforce announced a new partnership with Meta’s WhatsApp. This means that companies leveraging Salesforce are able to communicate with their customers via WhatsApp’s proprietary messaging system. The partnership is poised to make business communication via Salesforce easier, and better than ever. But it also means that businesses need a translation service so…

Reputation Studio by 1440 Now Supports Reddit 1440 is committed to providing digital continuity and efficiency to its customers. Our aim is to make it easy for companies to use a single hub to communicate with customers throughout their journey, instead of wasting time on different platforms. To this aim, our four products span Commerce,…

By now, you have likely heard how beneficial online chatbots can be. They can help reduce contact center costs by addressing common inquiries and needs, and gathering information to direct messages to the right live agent when necessary. When service agents’ time is freed up from having to ask the same mundane questions over and…

It’s no secret that direct-to-consumer (DTC) eCommerce is growing. Per SAP, DTC eCommerce sales in the US grew over 45% last year – accounting for 14% of total retail eCommerce sales. This growth has been fueled both by digitally native brands (think Casper and Dollar Shave Club), as well as established brands (think Nike and…

Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it.  What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…

Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…

Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…

During the height of the pandemic, a lot of our favorite things were put on hold. Vacations. Gatherings with family and friends. And our favorite in-person industry events like Dreamforce.  Sure, Dreamforce, one of the largest (and arguably the best) tech conferences in the world never really went away. In the past couple of years,…

Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services.  Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…

Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…

With the rise in online shopping, having your business accessible on the internet is integral. Most clients will only shop from you if they can locate your shop on Google and read the reviews. Therefore, you have to optimize your business profile across channels to get the most out of it. That, of course, includes…