THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
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11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
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How 1440 Saves You Time Throughout the Customer Journey
Jeff Bezos, CEO of Amazon, once said “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff may have said this several years ago, but it’s arguably even more true today.…
Read More
11 Places to Include Reviews in Your Marketing Strategy (with 40+ Examples)
By now, the majority of brands understand the positive impact reviews can have on the bottom line. 94% of consumers say that positive reviews make them more likely to use a business (BrightLocal). And brands can experience as much as a 128% lift in conversion rate when shoppers interact with ratings and reviews (Bazaarvoice). Why…
Read More Sign up for blog updates.
Latest Posts
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- eCommerce
- Marketplaces & Channels
- Ratings & Reviews
Why Should Your Brand Respond To Online Reviews?
How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is ...
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An Introduction to Amazon Reviews
Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. ...
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Monitoring Adverse Effects Through Reviews
In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As ...
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How Online Product Reviews Impact Brick and Mortar Sales
There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically ...
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Reimagining Customer Care at SOCAP 2019
SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by ...
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History of Online Reviews
Let’s Talk About Developing Trust A Brief History of Online Reviews It’s no secret: over the last couple of decades, the internet has drastically changed the way we make purchase ...
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