THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
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10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
Sign up for blog updates.
Latest Posts
5 Key Takeaways From Our UGC Survey Comparing Brands & Consumers
By Jennifer Jessup |
Reading Time: 3 minutes
Brands should learn how to meet consumer expectations. Why? A brand that doesn’t put the customer first in today’s landscape risks losing customers to competitors who meet their expectations. To evaluate the extent of this analysis, we executed a UGC survey with 261 brands and 522 consumers in the U.S. The objective of the survey…
How 1440’s Partnerships Enhance Digital 360 for Brands
By Faith Hinz |
Reading Time: 8 minutes
Let’s face it: consumer expectations and behavior have shifted a lot in the past few years. One of the biggest shifts involves the ways consumers interact with brands – and want to interact with them. eCommerce is Growing – with no Signs of Slowing In the midst of the ongoing pandemic, eCommerce sales experienced unprecedented…
Why Digital Transformation Must be a Top Priority for Brands (and How Salesforce and 1440 Can Help Make it a Reality)
By Faith Hinz |
Reading Time: 6 minutes
In the world of business, the phrase “digital transformation” is one that’s used often. But it’s more than just a buzzword. Instead, digital transformation has become a necessity for any brand expecting to meet the ever-changing of modern shoppers. But what exactly is digital transformation? In this blog, we’ll explore what digital transformation is, why…
10 Rules of CPG Management in the Digital Age
By Jennifer Jessup |
Reading Time: 5 minutes
The consumer packaged goods (CPG) industry has undergone significant changes in recent years, forcing retailers to adopt novel approaches to enhancing productivity and efficiency. Most notably, CPG organizations are adapting to consumer demands for digital services and moving their operations partially or entirely online. Although the transition to eCommerce has been ongoing for several years,…
Better Experiences, Stronger Relationships: Is Digital 360 Worth the Hype?
By Jon Jessup |
Reading Time: 3 minutes
The short answer is “absolutely.” Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences at any time of the day, on their preferred platforms. When companies have the capabilities of understanding each individual consumer, they…
22 Real-Life Examples of Helpful Answers to Customer Q&A
By Faith Hinz |
Reading Time: 10 minutes
Oftentimes, shoppers have questions standing in the way of a purchase decision. This is true regardless of whether the consumer is shopping online or at a physical store location. Of course, if a consumer is shopping in-store and has an unanswered question, they can find the nearest sales associate to get an answer. But online…
1440 Wins its Third AppExchange Demo Jam [Video]
By Jennifer Jessup |
Reading Time: < 1 minute
In case you missed it, 1440 won the September 2021 Sales App Demo Jam! Watch it here, and be sure to check out what host Jeff Grosse called “the best acceptance speech we’ve had on a Demo Jam yet”. We were in great company with other apps StoreConnect, LeanData, Troops and Fenergo. Much love to…
5 Components of a Helpful Review
By Faith Hinz |
Reading Time: 6 minutes
Reviews were once a novel concept. But today, they’re an important resource consumers depend on to make decisions of all kinds, from what products to purchase to which businesses to visit — and everything in between. In fact, a survey from PowerReviews found that 94% of consumers always or regularly consult reviews when shopping online….
5 Things to Know About Dreamforce 2021
By Jennifer Jessup |
Reading Time: 4 minutes
The first Dreamforce event took place in 2003. And it’s quickly grown to be one of the largest tech conferences in the world. Boasting an amazing agenda with an impressive speaker lineup, networking opportunities, famous musical entertainment, parties, and more, it’s really no wonder why the event attracted 170,000+ attendees each year. Then, COVID happened,…
2 New Ways for Brands to Engage with Product Reviews on Amazon
By Faith Hinz |
Reading Time: 4 minutes
Responding to reviews, regardless of where those reviews were written, is so important. When you respond to a negative review, you have the opportunity to turn a bad situation around and show the reviewer (and future prospective customers) that you care. Here at 1440, we strongly believe brands should respond to reviews, regardless of where…
7 Ways to Use Templates for Review Responses
By Faith Hinz |
Reading Time: 7 minutes
Collecting and displaying reviews is proven to drive some pretty impressive results for your business. According to an analysis from our friends at Bazaarvoice, there’s a 128% lift in conversion when shoppers interact with ratings and reviews on “best-in-class” sites — as well as a 159% lift in revenue per visitor. But responding to reviews…
Retail Trends: How Chat Apps Are Changing CRM
By Jon Jessup |
Reading Time: 4 minutes
Chat apps have the potential to become a leading CRM communication channel, especially for simple inquiries. Why? People love chat apps. Many people—possibly even you—visit chat apps multiple times a day to connect with friends, family, and increasingly brands. Customer-centric service requires that you join your customers in all their favorite chat apps, and that…