Is it just us, or does each year seem to fly by faster than the one before it? October is already halfway over. And that means the holiday shopping season will be well underway before we know it.  What can direct-to-consumer (DTC) brands expect this holiday season? And what last minute preparations can you take…

Ready or not, the last quarter of the year is well underway. And that means the holidays will be here before we know it. For brands and retailers, the holiday shopping season is expected to be relatively flat compared to last year. Deloitte predicts holiday retail sales will grow between 4% and 6% this year…

Every company has both cost centers and profit centers. Cost centers are departments that are necessary to the business – but don’t directly contribute to its revenue growth. Profit centers, on the other hand, are teams that do directly generate revenue. All too often, customer service is seen as a cost center. Sure, a customer…

During the height of the pandemic, a lot of our favorite things were put on hold. Vacations. Gatherings with family and friends. And our favorite in-person industry events like Dreamforce.  Sure, Dreamforce, one of the largest (and arguably the best) tech conferences in the world never really went away. In the past couple of years,…

Modern consumers demand great experiences throughout the purchase journey. In fact, Salesforce research found that 88% of customers find the experience a company provides to be as important as its products and services.  Brands that focus on CX often see a big return. Consider the fact that customers who have positive experiences with a brand…

Consumers have an abundance of choices – whether they’re shopping for a sofa, a holiday gift for a loved one, a bank, a vacation, or just about anything in between. That means you’re likely facing more competition than ever before. Offering great products and services is essential, but it’s no longer enough to win the…

With the rise in online shopping, having your business accessible on the internet is integral. Most clients will only shop from you if they can locate your shop on Google and read the reviews. Therefore, you have to optimize your business profile across channels to get the most out of it. That, of course, includes…

These days, many of the best, most highly regarded brands depend on the Salesforce platform to run their businesses. There, they manage all aspects of the customer lifecycle – from marketing to sales to service – and everything in between. Salesforce understands that businesses aren’t one-size-fits-all. And one of the beauties of the platform is…

At 1440, we pride ourselves on being among the sponsors of one of the world’s leading eCommerce conferences, eTail East. This year’s edition was held at Sheraton, Boston, premised on encouraging digital transformation in retail. And if you missed this year’s conference, don’t worry. Here’s a quick rundown of a few things you missed during…

“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…

Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior.  One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…

Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…