THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
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10 Ways for Companies to Use Salesforce Omni-Channel Engagement on a Mobile Device
By Emily Ritter |
Reading Time: 7 minutes
In today’s fast-paced world, the ability to engage with customers on their terms is paramount for businesses looking to thrive. In fact, 78% of customers will buy from the company that responds to their inquiry first. Now that’s a competitive advantage. Salesforce has introduced powerful tools for Digital Engagement, making it easier than ever for…
4 Ways Machine Translation Can Empower Your Customer Care Team
By Faith Hinz |
Reading Time: 6 minutes
Once upon a time, not so long ago, the world felt like a huge place. But thanks to the rise of the internet and the rapid evolution of technology, it’s starting to feel a whole lot smaller. Today, it’s relatively easy for a consumer to buy something from a brand halfway across the world. And…
Sign up for blog updates.
Latest Posts
5 Things Every Salesforce System Integrator Needs to Know About Business Translation
By 1440, Inc. |
Reading Time: 6 minutes
These days, many of the best, most highly regarded brands depend on the Salesforce platform to run their businesses. There, they manage all aspects of the customer lifecycle – from marketing to sales to service – and everything in between. Salesforce understands that businesses aren’t one-size-fits-all. And one of the beauties of the platform is…
Digital Transformation and Other Highlights from eTail East
By Jennifer Jessup |
Reading Time: 3 minutes
At 1440, we pride ourselves on being among the sponsors of one of the world’s leading eCommerce conferences, eTail East. This year’s edition was held at Sheraton, Boston, premised on encouraging digital transformation in retail. And if you missed this year’s conference, don’t worry. Here’s a quick rundown of a few things you missed during…
5 UGC Metrics to Add to Your eCommerce KPIs
By Faith Hinz |
Reading Time: 7 minutes
“You can’t improve what you don’t measure.” This quote, often attributed to Peter Drucker, is one that we hear in the business world quite a bit. And it certainly rings true. Without continuous measurement, it’s impossible for any business to know what’s going well and improve what isn’t. By now, most brands and retailers that…
The Best Brands are Making Ordering Experiences a Priority
By Faith Hinz |
Reading Time: 6 minutes
Recently, Salesforce released their 2022 State of the Connected Customer study. We’ve loved digging into all the fresh insights about consumer behavior. One particular finding that stood out to us is the fact that customer experience has never been more important. This year’s report found that 88% of customers say the experience a company provides…
1440 is Now Offering Simple, Easy Setup of Amazon Buy with Prime
By Jennifer Jessup |
Reading Time: 2 minutes
Hundreds of millions of shoppers worldwide know and love Amazon Prime’s fast and free shipping. They also know the disappointment of forgoing desired purchases from other retailers. When these consumers shop on other sites, they often opt not to buy due to high shipping rates and long wait times. It is common to find yourself…
3 Benefits of Amazon’s Buy with Prime for Consumers
By Jennifer Jessup |
Reading Time: 4 minutes
When the Amazon Prime membership program was first launched, you probably believed it was the most revolutionary idea in the eCommerce world. You simply pay an annual membership fee, and you’re guaranteed free delivery within one or two days. Now Amazon has introduced an even better idea with its Buy with Prime program. The new…
6 Benefits of Amazon’s New Buy with Prime for Merchants
By Jennifer Jessup |
Reading Time: 4 minutes
Amazon recently launched a fantastic new service they call Buy With Prime. The program extends the benefits of shopping on Prime to online e-commerce retailers…even those not taking part in the Amazon Prime program. Prime members can shop on any website with the Buy with Prime logo. That means fast shipping and secure purchases. They…
Uncovering Trending Topics in Customer Reviews
By Faith Hinz |
Reading Time: 7 minutes
Customers’ needs and preferences must be at the heart of any product, service or experience a brand creates. No one’s going to buy something that doesn’t serve their needs. But creating products and experiences that consumers love isn’t a one-time event. Why? Because consumers’ needs, preferences and expectations are constantly in flux. Brands and retailers…
3 Ways Brands Can Address Purchase Blocking Questions and Boost Conversion
By Faith Hinz |
Reading Time: 6 minutes
Consumers opt to shop online for a number of reasons, including convenience, choice, safety, and the ability to more easily compare options – among others. But there are also some disadvantages of online shopping. One downside is that it can be hard for online shoppers to ask questions (and get them answered). If they were…
The Salesforce User’s Guide to Managing Business Messages
By Faith Hinz |
Reading Time: 7 minutes
Consumer behavior is always evolving. But the events of the past couple years have accelerated that evolution. Of course, we’ve seen a large (and well-reported) shift in where consumers browse and buy products. According to eMarketer, retail eCommerce grew a staggering 32.4% in 2020. And by 2025, eCommerce is expected to account for nearly a…
How Business Messaging Transforms the Traditional Sales Funnel
By Faith Hinz |
Reading Time: 7 minutes
One of the first topics covered in just about any introductory business class is the sales funnel and the stages within it. In other words, the steps a consumer goes through when making a purchase. Though there are many variations of the sales funnel out there, a simple one (that’s relevant to B2C brands) might…
Conversational Commerce: The Next Big Thing for Brands and Retailers
By Faith Hinz |
Reading Time: 8 minutes
At this year’s Shoptalk, the topic of new channels was one that came up time and again. There were sessions focused on it, as well as conversations at networking events and the expo hall. Clearly, it’s a topic that’s top of mind for brands and retailers. In fact, 75% of Shoptalk attendees said that new…