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THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
THE 1440 BLOG
Strategies for building experiences that are a win-win for brands and customers.
Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
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The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
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Is UGC the Key to Optimizing Your Digital Shelf?
2020 was a year unlike any other. Events and vacations were canceled. Jobs were lost. And people spent a whole lot more time at home. Consumers also spent more money online than ever before. According to eMarketer, worldwide eCommerce sales grew a whopping 27.6% in 2020. Experts predict this growth won’t slow down anytime soon.…
Read More
The Brand’s Guide to App Store Review Management
Proactively managing reviews is an important way to protect your online reputation — and strengthen it. And if you’re like many enterprise brands, you’ve got a lot of different types of reviews on your hands. As an example, let’s consider a brand like Adidas. Consumers can write reviews for Adidas products on Adidas.com — as…
Read More Sign up for blog updates.
Latest Posts
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- eCommerce
- Marketplaces & Channels
- Ratings & Reviews
Best Practices For Responding To Negative Reviews
Everything you need to know when it comes to responding to negative feedback online. People writing negative reviews want to be heard. They want someone to know that they were ...
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Why Should Your Brand Respond To Online Reviews?
How you can leverage customer engagement and expectations to build your brand’s image and bottom line. Nearly all buyers today trust reviews as much as personal recommendations. Though word-of-mouth is ...
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An Introduction to Amazon Reviews
Amazon is leading the pack as one of the most influential brands in today’s economy. When Amazon first launched in 1995, it was as a website that only sold books. ...
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Monitoring Adverse Effects Through Reviews
In 2009, Peanut Corp. of America lost $1 billion, went bankrupt and closed up its business. All these happened because a batch of their peanut butter was contaminated with salmonella. As ...
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How Online Product Reviews Impact Brick and Mortar Sales
There’s widespread speculation that traditional brick and mortar businesses are on their way out; that they’ll soon become extinct, no thanks to online retailers like Amazon. But, this isn’t technically ...
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Reimagining Customer Care at SOCAP 2019
SOCAP re-Imagine, October 20th-23rd 2019, was held at the J.W. Marriott Starr Pass Resort in Tucson, Arizona. The re-Imagine Customer Care Conference was filled with thought leadership and collaboration by ...
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History of Online Reviews
Let’s Talk About Developing Trust A Brief History of Online Reviews It’s no secret: over the last couple of decades, the internet has drastically changed the way we make purchase ...
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